ABOUT ME
I’m Shubhiee Rana, a London based creative working across fashion, luxury, and brand experience.
My work explores fashion beyond product shaping immersive, emotional, and culturally meaningful experiences. With a background in creative practice and luxury strategy, I approach each project through research, visual storytelling, and material understanding.
Currently completing an MA in International Luxury Business at Vogue College of Fashion, I combine conceptual thinking with commercial awareness, balancing craft, identity, and contemporary luxury.
I’m Shubhiee Rana, a London based creative working across fashion, luxury, and brand experience.
My work explores fashion beyond product shaping immersive, emotional, and culturally meaningful experiences. With a background in creative practice and luxury strategy, I approach each project through research, visual storytelling, and material understanding.
Currently completing an MA in International Luxury Business at Vogue College of Fashion, I combine conceptual thinking with commercial awareness, balancing craft, identity, and contemporary luxury.
About
Craft, Culture & Contemporary Luxury
Exploring fashion, luxury, and storytelling through culture and creative practice.
APPROACH
My Process
Research & Cultural Insight
Every project begins with research exploring culture, audience behaviour, craftsmanship, and emotional connection within contemporary luxury.
Creative Development
Building visual and conceptual direction through storytelling, imagery, and material exploration.
Experience & Narrative
Creating work that connects through atmosphere, emotion, and immersive experience.
Craft & Detail
Focusing on texture, materiality, and intentional design throughout the creative process.
contact us
Let’s create meaningful work together.
Open to collaborations across fashion, luxury, research, and creative direction.