Bridal Collaboration: Mantra by Jagu

Exploring bridalwear through craftsmanship, materiality, and emotional storytelling.

Brief

Collaborated with Indian designer Mantra by Jagu and Jagruti Patel on the creative development and launch of a Gen Z-focused bridal and occasionwear collection.

Contributed across the entire process , from bridal trend forecasting, colour direction, fabric selection, and silhouette development to campaign styling, set design, model scouting, and shoot coordination. The project focused on creating a more contemporary and coordinated approach to wedding dressing for modern brides, grooms, and wedding parties.

Also managed production logistics and on-set organisation during a high-value collaboration with a luxury jewellery partner, ensuring smooth coordination, detailed inventory management, and execution throughout the campaign.

SHOWCASE