Exploring bridalwear through craftsmanship, materiality, and emotional storytelling.
Exploring bridalwear through craftsmanship, materiality, and emotional storytelling.
Collaborated with Indian designer Mantra by Jagu and Jagruti Patel on the creative development and launch of a Gen Z-focused bridal and occasionwear collection.
Contributed across the entire process , from bridal trend forecasting, colour direction, fabric selection, and silhouette development to campaign styling, set design, model scouting, and shoot coordination. The project focused on creating a more contemporary and coordinated approach to wedding dressing for modern brides, grooms, and wedding parties.
Also managed production logistics and on-set organisation during a high-value collaboration with a luxury jewellery partner, ensuring smooth coordination, detailed inventory management, and execution throughout the campaign.