An experiential concept exploring speed, craft, and emotional engagement within luxury retail.
An experiential concept exploring speed, craft, and emotional engagement within luxury retail.
An exclusive in-store experience created in collaboration with Ferrari to launch their first fragrance collection ahead of the 2026 Formula 1 season. Blending retail theatre with the world of speed and craft, guests are invited to create their own Ferrariinspired fragrance, transforming a product launch into something personal, immersive, and completely one of a kind.
