Reimagining luxury retail through cultural storytelling and immersive experience.
Reimagining luxury retail through cultural storytelling and immersive experience.
Deeply rooted in Iranian heritage, the House of Bijan is a brand where culture, colour, and craftsmanship define luxury. This project reimagines how Bijan connects with its audience, through a physical exhibition space at Harrods, designed from the ground up, alongside a fully conceived AR virtual experience. Paired with the launch of a new fragrance line, the concept transforms retail into something closer to an art exhibition; immersive, cultural, and deeply rooted in the brand’s identity.
